April is an extraordinary month for businesses that want to connect with their customers through WhatsApp. There are numerous global days that offer a unique opportunity for companies to communicate effectively with their customers.

Don't miss the opportunity to reach your customers more directly and effectively. Use these world days to send marketing messages on WhatsApp and increase your sales. In the following article, you will find useful tips for creating marketing messages on WhatsApp on these days.

Here are the most important dates and events celebrated during April:

April 1 - International April Fool's Day

April 6 - World Sports Day

April 9 - Easter 

April 22 - World Earth Day

April 25 - Liberation Day

1. Leverage April Fools' Day to engage your customer about your brand.

The first of April is a must for marketing and social media teams, who do not hesitate to show a light, playful and ironic tone of voice on online channels.

Many brands try to engage users in original and fun ways, such as using good-natured deception techniques. This event is a unique opportunity to create engagement with online audiences.

Below are some examples of pranks launched last year by some brands on Social:


2. Share ideas for Easter

Easter is one of the most important holidays of the year, and for many it is an opportunity to connect with friends and family. This means it is also an important time for marketers to create relevant and engaging content for their audience. One of the most important things for your customers is to feel special.

Use WhatsApp to send personalized Easter greeting messages to your customers.

If you are an e-commerce food sector, share Easter cooking ideas with your customers, such as recipes, tips for preparing traditional desserts or table decorating suggestions. In this way, you can create an emotional connection with your audience and offer them added value.

3. Promote Easter-themed products and give away a coupon

Use Easter colors and images on your website, social media, newsletters and advertisements to create a unique Easter experience for your customers.

Promote Easter-themed products by sending images of your products or offer exclusive promotions to your customers by sending a coupon to be used as early as 10 days before Easter.

4. Present the new S/S collection

Present the new spring/summer collection to your customers in an effective and personalized way via WhatsApp. The message can include images of the main new products, colors and trends of the moment. You can also mention any promotions or special offers related to the new collection. This way, customers can get an idea of the new products and may be incentivized to make a purchase.

5. Suggest ideas for Easter Monday and April 25.

Many people use the days of Easter Monday and April 25 to take picnics and out-of-town trips. Use your communication channels to share ideas of places to visit or activities to do in order to offer your audience added value.

If your brand sells picnic-related products, such as picnic baskets or tarps, use these days to promote them. Send WhatsApp messages to your customers with special offers, share pictures on Instagram and Facebook of people picnicking with your products, and create a dedicated section on your website.

You can also create a picnic-themed contest, inviting your followers to share photos of their picnics. Offer an attractive prize such as a personalized picnic basket or an outing experience to encourage interaction from your users.

In conclusion, as you have been able to see, April World Days is a unique opportunity to promote your products and services by sending valuable content to your customers on important occasions.

We are confident that the tips we have provided in this article will help you strengthen your market presence and build customer loyalty.

Keep an eye on our blog, each month we will give you tips and advice on how to make the most of the world days and offer you a good opportunity to communicate with your customers via the WhatsApp channel.

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