Ahead of the final rush of Christmas gifts, we thought we would write down some tips on how to use Spoki to send WhatsApp messages in the run-up to Christmas. The Christmas shopping session is the time of year when people are actively looking for gifts, deals, and bargains they can't pass up.
That is why it is imperative to take full advantage of all strategies to benefit from these intense shopping weeks until the last day.
1. Collect reviews
In Italy, 66% of shoppers read reviews of a store before making a purchase. Through reviews, your potential buyers can find important information about the reliability of your store, the quality of service and your products.
Take advantage of the increased number of sales during this period to request reviews from your customers. This will help you improve sales in the coming months as well!
Sending the review request via the WhatsApp channel increases the number of reviews by about 30%, since your request is read by 100% of your customers (unlike email)!
How. Enable review request automations by enabling WooCommerce and Shopify, with a few simple clicks, directly by activating integrations from the platform's Integrations menu.
2. Streamline check-out; send a message on WhatsApp.
It is important to make sure that the check-out process is quick and easy and includes the ability to contact support. This way you will experience a lower cart abandonment rate, and for those who abandon the cart? Provide for sending a WhatsApp message to bring your visitor's focus back to the cart they just abandoned. This will allow you to recover more than 25 percent of abandoned carts!
How. Insert a chat button directly into the shopping cart. Go to the chat buttons menu and create a new button with a support phrase that you will receive directly on Spoki and to which you can also link specific automation.
For the abandoned shopping cart message, enable the specific automation by enabling WooCommerce and Shopify directly by activating integrations from the platform's Integrations menu.
3. Update the customer on the tracking number
Specify by when you will be able to purchase to make sure you receive your package by Christmas. It is critical for users to have this information and to have tracking. Sending order tracking via WhatsApp will allow your customer to stay up-to-date on the shipment and they will tend to prefer your accurate and timely communication service. In case of delivery delays, do not wait for your customers to write to you, but inform them right away.
How. Enable order tracking automation by enabling WooCommerce and Shopify directly by activating integrations from the platform's Integrations menu.
4.Optimize customer service
Offer your visitors the ability to contact you on the WhatsApp channel to request assistance. The ability to contact you quickly and easily will lead to users preferring your E-commerce over others.
Make sure the way to be contacted is easily identified on your site.
How? Activate the fixed chat button (floating button) in the bottom right corner on the Home Page of your site, go to the chat buttons menu on the Spoki platform and create a new button with a support phrase that you will receive directly on Spoki and to which you can also link a specific automation.
5. Offer discounts and/or promotions
Consumers are very careful to compare various offers on the web especially in the run-up to Christmas. Anticipate their search for gifts on offer by sending them pdf catalogs or a link to the shop directly on WhatsApp.
Discounts could offer an additional incentive to convince even the most indecisive customers to buy, and receiving them on WhatsApp will allow them to focus all their attention on your specific offers.
How? Create an automation with the promotional message to be sent and schedule the campaign on the desired day and time. Using Spoki and thus the official WhatsApp API, the message will be received by all recipients even if they do not have the number saved in their address book.
6. Wishes Happy Holidays
Receiving a personalized holiday greeting message from your favorite e-commerce business is priceless.
Make your best customers feel special and plan to send them a sincere holiday message on Dec. 24. You could also send them a promotional code to use in January. This simple action will reinforce customer loyalty and allow you to start seeding for the new year.
How. Create an automation with the promotional message to be sent and schedule the campaign on the desired day and time.
And do you already use WhatsApp to communicate with your customers?
We hope that with the help of our suggestions you will be able to attract the attention of potential customers and increase sales using Spoki!
Do you want to integrate WhatsApp Marketing into your business?
Start with the free account on Spoki and get started with your first campaigns thanks to 5 Euro credit included.
Or contact us to build your winning strategy together. We are waiting for you!
