September is shaping up to be an extraordinary month to boost sales and increase your brand's visibility, thanks to a series of holidays and world days around this time.
In this article, we offer innovative ideas for creating targeted WhatsApp messages to your customers, making the most of these special occasions.
Below, we present a list of the most relevant dates and events celebrated during the month of September:
September 5: International Day of Charity
Sept. 15: First day of school
September 21: International Day of Peace
Sept. 22: Start of fall new collections and car-free day
September 27: World Tourism Day
1. Return to normalcy.
After the summer and vacations, September is often seen as a time to resume regular activities.
You can leverage this mindset by creating marketing campaigns that emphasize "recharging" or "restarting." For example, by sending weekly messages to VIP customers, you could offer a "Back to Reality" sale with discounts on products that help people return to their daily routines, linked to your products/services.
2. Back to school/ work
Returning to the office/school is a special time of the year.
You can send WhatsApp messages to communicate your proposed packages for students, teachers, or professionals who are returning to the office, including helpful tips for coping with the return with peace of mind.
You could offer valuable content related to this issue, such as tips for better study organization, recipes for healthy school lunches, tips for managing school stress, etc.
3. Present the new Fall/Winter collection
Fall brings with it a sense of newness and change. Take advantage of WhatsApp to showcase your new product collections.
You can send messages with exclusive previews of new product lines by pairing a pdf file with the catalog.
You can also share tips on how to make seasonal changes in your home, wardrobe, beauty rituals, etc., related to the products you sell.
4. Proposed travel itineraries
Create a virtual experience through WhatsApp to celebrate World Tourism Day.
Send your customers a virtual travel trail with striking images, interesting facts and useful tips about different tourist destinations. You can also organize a series of tourism-related quizzes or puzzles, offering discounts or special prizes for those who answer correctly.
5. Car-free day
If your e-commerce business has a strong green orientation, you could encourage your contacts to participate in this day by offering a free gift to those who reach your store/location by a mode other than car (bike, scooter, ...)
In conclusion, as you have seen, September's World Days is a unique opportunity to promote your products and services by sending valuable content to your customers on important occasions.
We are sure these ideas will help you create engaging and original WhatsApp campaigns.
Remember that with Spoki you can easily send massive WhatsApp messages to reach your customers quickly and efficiently.
Keep an eye on our blog, each month we will give you tips and advice on how to make the most of the world days and offer you a good opportunity to communicate with your customers via the WhatsApp channel.
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