Spoki is the first Conversational Marketing solution that transforms the way companies communicate with their customers by integrating WhatsApp into their business. In 2023, Spoki reported a 230% increase in its revenue, with a YoY growth of X3.
In an increasingly dynamic and competitive environment, communication must be as personal, direct, and authentic as possible, with the goal of creating lasting and valuable relationships with your customers.
In this sense, Spoki is positioned as cutting-edge software, as a cross-functional solution for your business, as it automates Marketing, Sales, andCustomer Service, with a totally innovative and transparent pricing model.
Features that have attracted the interest of recognized international players such as ActiveCampaign, a leading All-In-One software in automation marketing, with which Spoki has formed a strategic partnership.
Below are some examples of how the integration between the advanced features of ActiveCampaign and Spoki, has totally revolutionized the user experience so as to achieve greater results in terms of conversion, engagement, customer satisfaction and revenue.
Examples of Automations
The integration of ActiveCampaign has enabled Spoki to implementsophisticated automations that act on different levels of customer communication. These automations are configured to activate based on specific triggers such as sign-ups, purchases, or interactions on the site. A concrete example is post-purchase automation, which sends customers a series of customized messages to increase retention and promote additional sales (cross-selling and up-selling).
1. Optimized Welcome Message
Spoki has optimized its welcome message by integrating personalization elements based on user behavior. The message now includes specific details related to the interests expressed by the user while browsing the site, thanks to data collected by ActiveCampaign.
The user receives the message immediately after signing up, resulting in a 30% increase in conversion rate within an hour of sending. A totally data-driven approach that has elevatedengagement and conversions significantly.
2. The impact on your Sales Team.
Using ActiveCampaign's CRM capabilities, your sales team will have access to customized dashboards that display crucial customer data, such as purchase history and previous interactions, in real time. This allows you to prepare tailored offers and respond in a more timely, informed and strategic manner.
3. Chat Embeddata
The embeddable chat, integrated directly into the Spoki website, uses ActiveCampaign widgets that allow seamless , continuous communication with visitors.
This feature is essential for converting visitors into qualified leads through immediate and personalized dialogue based on page views and recorded clicks.
4. Massive Campaigns
Your promotional campaigns will be much more effective with advanced audience segmentation and massive message personalization. You will be able to target users based on complex behavioral data, significantly improving the ROI and ROAS of your marketing campaigns.
5. Sending Reminder
You will have the ability to automate sending reminders for those customers who do not respond within a certain time period. This process is crucial to maintaining high engagement and ensuring that each lead gets the attention they need to move forward in the sales funnel.
From an e-commerce perspective, it is critical to increase the % of abandoned cart retrieval up to 40 percent more.
6. Sending Quotes to the Client
The automation of sending quotes has been improved to include personalization based on customer-specific data, such as past interactions and preferences. ActiveCampaign generates and sends these quotes with an accuracy and speed that would be unattainable manually, thus accelerating the sales cycle.
7. Analytics of Conversions
ActiveCampaign provides Spoki with powerful analytical tools to track conversions and measure the effectiveness of different marketing tactics and strategies. The analytics enable visualization of conversion paths, sales funnels, and campaign effectiveness in real time, thus providing vital data for ongoing optimization.
CREDITS
Companies: Spoki.com | ActiveCampaign
Do you want to integrate WhatsApp Marketing with Spoki and ActiveCampaign into your Business?
Start with the free account on Spoki and get started with your first campaigns thanks to €5 included credit.
Or contact us to build your winning strategy together. We are waiting for you!
