A Multichannel Marketing with the Integration of Spoki, WhatsApp and Connectif
The integration between Spoki, WhatsApp, the most popular mobile messaging app, and Connectif, software that personalizes the customer journey in real time, increasing sales and profitability of your eCommerce, presents a tremendous opportunity for businesses to improve customer engagement and personalize communication at scale. This triple integration allows you to leverage the global reach of WhatsApp along with the analytical and automated power of Connectif, driven by Spoki’s versatile messaging platform. Here’s how these technologies can be combined to maximize your marketing and sales strategies.
1. Intelligent Automation of Communications
- Personalized Communications via WhatsApp
By integrating WhatsApp with Spoki, companies can send messages directly to customers’ phones in an automated and personalized way. This is possible because of Connectif’s ability to segment users and triggers the sending of messages based on specific customer behaviors or lifecycle events. For example, a customer who abandons the shopping cart might receive a reminder via WhatsApp to complete the purchase, with a personalized message that includes the items left in the cart.
- Workflow Automation
With Connectif, you can create automated workflows that not only send messages via WhatsApp but also integrate these communications with other marketing actions. For example, after a WhatsApp message is sent, the system can automatically send a follow-up email or update the customer’s profile within Connectif’s database to reflect the most recent interactions and preferences.
2. Data Collection and Synchronization
- Synchronization of Customer Data
The integration between Spoki and Connectif allows smooth synchronization of data collected through WhatsApp and other customer interactions. This means that every interaction through WhatsApp is recorded and analyzed in Connectif, providing a holistic view of customer behavior that can be used for further analysis and segmenting.
- Advanced Customer Profiling
Using the data collected, Connectif can help build detailed customer profiles that improve the accuracy of segmentation and personalization of campaigns. These profiles enable companies to better understand the needs and habits of their customers, optimizing marketing strategies to maximize engagement and conversions.
3. Improving Engagement and Analysis
- In-depth Reporting and Analysis
Connectif’s integration with Spoki and WhatsApp provides access to advanced analytic dashboards that provide detailed insights into campaign effectiveness, message open and response rates, and user behavior. This data is essential for optimizing future campaigns and making informed decisions based on concrete metrics.
- Increased Marketing ROI
The ability to send targeted messages through the customer’s preferred channel, such as WhatsApp, and to measure the impact of these interactions through Connectif, helps to significantly improve the return on marketing investment. The personalization and timeliness of communications increase the chances of customer conversion and retention.
4. Compliance and Security
- Data Management in Compliance
All data collected and managed through Spoki, WhatsApp, and Connectif are processed in accordance with applicable regulations, such as GDPR. This ensures that communications are not only effective but also secure and compliant with privacy and data protection laws.
The integration of Spoki, WhatsApp and Connectif transforms companies’ abilities to interact with their customers in more personalized, timely and measurable ways. With this powerful combination of tools, companies can not only respond to customer needs but anticipate them, setting new standards in customer service and marketing effectiveness.
Configuration | Integrating Spoki and WhatsApp with Connectif
By integrating Spoki with Connectif you can use WhatsApp in your Marketing Automation strategy, sending scheduled notifications to your customers.
- Actions to be performed on the Spoki dashboard:
- Click “Automations” in the menu;
- Go to the top right of the “New” button;
- Press the “Add initial step” button and select “Connectif”;
- Copy the link you will need to enter on Connectif;
- Enter a template as the automation step;
- Click on “Save.”
- Actions to perform on Connectif >> You will be able to connect Spoki with Connectif via Webhook:
- Create a new workflow or select an existing one;
- Add a new action;
- Select “Send a webhook.”
- Set the value “POST ‘ as the Method and enter the link previously copied from Spoki in ’Webhook URL”;
- Click «Save».
Start now for free and turn every message into a valuable interaction.
Get started with your free account on Spoki and get started with your first campaigns thanks to €5 included credit.
Or contact us to build your winning strategy together. We are waiting for you!