Elevate your Marketing Strategy with the Integration of Spoki and Klaviyo
The integration between Spoki and Klaviyo, the leading specialised automation marketing software for e-commerce, is a powerful tool for companies that want to amplify the effectiveness of their customer communications. Let’s look in detail at how companies can leverage this integration to maximise the return on all marketing operations.
1. Advanced Automation and Synchronisation
- Two-way Data Synchronisation
The integration between Spoki and Klaviyo enables bi-directional synchronisation of customer data. Changes made to customer data in one platform are automatically replicated in the other, ensuring that information is always up-to-date and consistent. This process is managed via APIs that facilitate the exchange of data such as customer preferences, contact details, and interaction history.
- Event-driven automation
Event automation is another pillar of this integration. User events in Spoki, such as receiving a message or response from a customer, can trigger customised actions in Klaviyo, such as sending a series of follow-up emails. This ensures timely and relevant communication, increasing customer engagement.
2. Customisation and Customer Segmentation
- Dynamic Segmentation
Using data collected from both platforms, Klaviyo enables advanced audience segmentation. Companies can define segments based on specific behaviour, demographic data or previous campaign interactions, which can then be used to further customise messages sent via Spoki. This segmentation capability improves the effectiveness of direct marketing campaigns by increasing the precision of targeting.
- Customising Messages
The integration enables deep personalisation of messages sent through Spoki, based on data collected and analysed in Klaviyo. This includes the use of customised variables such as name, last action performed, or products of interest, making each communication unique and personally relevant to the recipient.
3. Operational Efficiency and Improved Analysis
- Automated Responses and Artificial Intelligence
Spoki can be configured to automatically respond to certain customer actions identified through Klaviyo, using artificial intelligence to adapt the tone and content of the message according to the customer’s specific context. This reduces the workload of the customer support team and improves the effectiveness of interactions.
- Analytical Dashboards and Integrated Reporting
The integration offers advanced analytical dashboards that combine data from Spoki and Klaviyo, allowing marketers to monitor and analyse the effectiveness of email and messaging campaigns. This helps identify trends, optimise communication strategies and improve data-driven decisions.
4. Safety and Compliance
- Centralised Compliance Management
The integration ensures that both platforms adhere to privacy and data protection regulations such as GDPR. Centralised management of subscription preferences and consents ensures that communications are always compliant, reducing the risk of legal violations.
The integration of Spoki and Klaviyo transforms companies’ marketing strategies, offering a powerful combination of automation, personalisation, analysis and compliance. This collaboration not only improves the efficiency of operations but also elevates the overall customer experience, contributing significantly to business success in today’s digital marketplace.
Configuration | Integrating Spoki and WhatsApp with Klaviyo
By integrating Spoki with Klaviyo you will use WhatsApp in your Marketing Automation strategy, sending scheduled notifications to your customers.
Actions on the Spoki Platform:
- Click on ‘Automations’ in the menu;
- Go to the ‘Create’ button in the top right-hand corner;
- Press the ‘Add Start Step’ button and select ‘Klaviyo’;
- Copy the link that you will have to insert into Klaviyo;
- Enter a template as automation step;
- Click on ‘Save’.
You can add a Step Webhook anywhere in your Klaviyo workflows with a Spoki automation URL (it will be generated by Spoki as a Klaviyo Trigger) – giving you great flexibility and ensuring that you send the WhatsApp message at the right time.
You can connect Spoki with Klaviyo via Action Webhook.
Actions on Klaviyo:
- Create a new Flow or select an existing one;
- Add a new action;
- Select ‘Webhook’;
- Set the link copied previously by Spoki as ‘URL’;
- Paste the ‘JSON BODY’ as indicated by Spoki and edit the custom fields if necessary;
- Click on ‘Save’.
Start now for free and use the power of Klaviyo combined with the power of Spoki with WhatsApp to your business advantage.
Start now for free and turn every message into a valuable interaction.
Get started with your free account on Spoki and get started with your first campaigns thanks to €5 included credit.
Or contact us to build your winning strategy together. We are waiting for you!