Here comes a month full of events and celebrations: March 2024 is a strategic month for companies that want to make the most of WhatsApp’s marketing potential.
From the arrival of spring to Father’s Day, via International Women’s Day to Easter, the opportunities to create a relationship with your customers and stimulate sales are manifold.
Here’s how Spoki can help you set up advertising campaigns with automatic and effective WhatsApp messages during this period.
1. Launch of the new Spring/Summer collection
With spring approaching, it is time to present your new Spring/Summer collection. Use WhatsApp to send automatic, personalised messages to your customers, including eye-catching pictures of new products, descriptions of seasonal trends and information about promotions or special events related to the launch.
This communication generates interest and eagerness to discover what’s new in your products.
2. Personalised Father’s Day Gifts
Dads around the world are celebrated on 19 March. Stand out by offering unique gift ideas or experiences to enjoy together and communicate them through automated, targeted and tailored WhatsApp messages.
Consider attaching personalised cards or launching lead generation initiatives to expand your customer base with dedicated, tailor-made offers.
3. Promoting Social Commitment for International Women’s Day
8 March is an opportunity to reaffirm not only the social, economic and political achievements of women, but also the discrimination and violence they have been and are still subjected to around the world.
Tell your genuine commitment to this issue and send heartfelt messages to your customers. Remember that this is an event that can help you consolidate your brand reputation and bond with your contacts. Send messages with discounts and promotions only if they are well-calibrated: this is not a purely commercial occasion.
4. Easter 2024
Easter will be celebrated on Sunday 31 March, an occasion for tradition-related thematic promotions. Use WhatsAppwithSpoki to communicate greetings and offers in a direct and personalised way, stimulating your customers to action via buttons in your messages.
5. Other events in March
March offers numerous occasions to tie in with the promotion of products and services: World Nature Day and European Artisanal Ice Cream Day, St Patrick ‘s Day and the Day of Happiness and Poetry.
Use WhatsApp with Spoki to communicate these opportunities in a creative way and connect with your customers on specific topics, showcasing the uniqueness of your brand.
HOW CAN SPOKI HELP YOU?
A key to the success of these marketing actions is the automation of the WhatsApp channel through Spoki: remember to always keep communication relevant, avoiding spam or too frequent and pushy messages.
A well thought-out strategy on WhatsApp can not only increase sales during the Easter period and other events of the month, but also strengthen the long-term relationship with your customers.
Book a Call with the Spoki team to integrate WhatsApp into your marketing and for a Strategic Consultation.
