Integration of WhatsApp Business API into CRM systems, CMS and Marketing Tools.

The integration of WhatsApp Business Cloud API within corporate communication is becoming an increasingly common practice among companies whose goal is to make customer communication more performant. Using WhatsApp's API, companies can create a direct communication channel with their customers through which they can send automated messages, answer questions, and handle service requests.

One of the main benefits of this integration is the ability to automate many repetitive tasks, such as answering frequently asked questions or managing orders. This saves companies time and money, since they do not have to assign staff for these tasks.

In addition, using WhatsApp Business Cloud API, companies can create a two-way communication channel with customers, which means that customers can interact with the company quickly and easily by sending messages or using predefined commands. This enables companies to collect feedback and data from customers more efficiently.

Integrating the WhatsApp Business Cloud API involves companies integrating APIs within their communication and CRM tools and tools. It means investing resources and time in building systems that can integrate APIs.

There is another solution: the possibility of using conversational platforms that use WhatsApp's official APIs to enable channel integration within their systems.

Spoki provides a simple and efficient solution for managing conversations on WhatsApp and enables companies to automate many repetitive tasks, such as answering frequently asked questions or managing orders.

In addition, the Spoki platform allows direct integration with marketing automation tools, such as: Active Campaign, SendinBlue, Klaviyo. This means predicting the sending of WhatsApp messages at a certain stage of the Funnel thus sending the right content at the right time.

Theintegration of WhatsApp Business API with CRM systems and the use of Spoki allows companies to personalize communication with customers based on their needs and preferences. For example, companies can send personalized welcome messages to new customers or send promotions or special offers to loyal customers.

In summary, professional use of the WhatsApp channel through conversational platforms such as Spoki enables the user to fully harness the power of the WhatsApp channel in their communication, create a more direct and lasting relationship with customers, automate repetitive tasks, collect feedback and data more efficiently, and personalize communication.


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