Integrating Brevo and Spoki: the Revolutionary Solution for Your Corporate Communication
The integration between Brevo, a powerful CRM, and Spoki offers a wide range of benefits for companies seeking to improve the effectiveness of their internal and external communications by providing advanced technical solutions for simplifying and automating business processes. Here’s how your business can benefit from this integration.
1. Advanced Automation of Work Processes
- Using APIs for Data Synchronization
The integration of Brevo and Spoki is based on the use of Application Programming Interfaces (APIs) to unite two distinct systems. Brevo offers APIs that provide access to data from the project and human resource management system, while Spoki provides APIs for message and communication management. Through these APIs, information and changes can be automatically synchronized and communicated through Spoki in real time.
- Workflow Automation with Triggers and Actions
Through the use of triggers (events that initiate an action) and actions (operations performed in response to a trigger), the integration enables automated workflows that reduce the need for manual intervention. For example, if a project in Brevo reaches a certain milestone, a trigger can trigger a series of actions in Spoki, such as sending update messages to project teams or customers.
- Optimization of Internal Communications
Integration between Brevo and Spoki allows internal communications to be automated, reducing the time spent distributing information and ensuring that all team members are always up-to-date. For example, project updates or personnel changes in Brevo can be configured to send automatic notifications via Spoki to all relevant employees.
In addition, this integration facilitates human resource management by automating processes such as onboarding new employees, benefit updates, and performance reviews. Information can be sent directly to employees via Spoki, ensuring timely and accurate communication.
2. Customization of Communications
- Segmentation Algorithms
Using the segmentation algorithms available in Brevo, the integration enables the analysis and classification of customer or employee data by behavior, demographics or other relevant criteria. This segmented data can then be used to personalize communications sent through Spoki, ensuring that messages are highly relevant and personalized, increasing the effectiveness of marketing and communications campaigns.
- Implementation of Conditional Logic
Integration allows the use of conditional logic in communications. This means that messages can be configured to respond differently depending on the context or specific conditions of the recipient. For example, different messages can be sent to customers who have opened a marketing email versus those who have not, all automated through Brevo and Spoki.
- Personalized Communications Based on Specific Data
With Brevo’s integration, customer and employee data can be leveraged to personalize communications. For example, messages sent through Spoki can be tailored based on previous interactions or customer demographics, improving customer engagement and satisfaction.
3. Customer Monitoring and Analysis
- Integration with Analysis Tools
By linking Brevo and Spoki to analysis and monitoring tools, companies can collect and analyze customer feedback more efficiently. Analysis of collected data can reveal trends, customer satisfaction issues, or opportunities for product improvement. This allows them to proactively respond to customer needs and adjust business strategies to continuously improve service quality.
- Monitoring Dashboard
Dashboards can be created to display key communication and project management metrics in real time. These dashboards, powered by data from Brevo and Spoki, allow managers to monitor communication effectiveness and project progress in a single dashboard.
- Rapid and Automated Responses
Through integration with Brevo, Spoki can offer immediate responses to customers. Automated messages can be configured to answer common questions, providing efficient customer service and reducing wait times.
4. Reducing Human Mistakes
- Automation of Data Transmission
By automating data transmission between Brevo and Spoki, human errors such as double data entry, missing critical updates, or forgetting important communications are minimized, ensuring a smoother and more reliable workflow. This ensures that information is always accurate and timely, improving confidence in internal and external communications.
The technical integration between Brevo and Spoki not only simplifies the management of daily operations but also amplifies the effectiveness of communication with customers and among employees. By implementing these advanced solutions, companies can expect significant improvement in internal coordination, customer satisfaction and operational responsiveness.
The combination of these two powerful platforms enables companies to rise above the competition, ensuring efficiency, accuracy and improved customer satisfaction.
Configuration | Integrating Spoki and WhatsApp with Brevo
By integrating Spoki with Brevo you can use WhatsApp in your Marketing Automation strategy, sending scheduled notifications to your customers.
1. Actions to be taken on the Spoki dashboard:
- Click on “Automations” in the menu;
- Go to the top right of the “Create” button;
- Press the “Add Startup Steps” button and select “Sendinblue.”
- Copy the link that you will need to enter on Sendinblue;
- Enter a template as the automation step;
- Press “Save.”
2. Actions to take on Brevo: You can connect Spoki with Brevo via Webhook.
- Create a new Scenario or select an existing one;
- Add a new stage;
- Select “Call a webhook.”
- Set as “URL” the one copied previously from Spoki;
- Click OK.
Start now for free and turn every message into a valuable interaction.
Get started with your free account on Spoki and get started with your first campaigns thanks to €5 included credit.
Or contact us to build your winning strategy together. We are waiting for you!