The month of February offers several occasions to use WhatsApp as a marketing tool, for example, Valentine's Day, Carnival and the Sanremo Festival. In this article we will provide you with some tips for sending marketing messages on WhatsApp to your customers during these occasions and increase sales.
Below are the dates with the most significant events this month, including holidays, world days, etc so that you can be ready to take advantage of them and draw customers' attention to your products.
4 - World Cancer Day
7 - Sanremo Festival (7 to 11)
10 - Remembrance Day (Foibe victims)
14 - Valentine's Day
17 - International Cat Day
21 - Carnival (Mardi Gras)
Here are some tips and insights for how to best use WhatsApp for your sales:
1. Offer product customization
Customers like to feel unique and special. Offer them the opportunity to personalize their purchases, such as with their name or a special message.
For example, if you are a jewelry company, you can offer to engrave your partner's name on a ring or bracelet. Or, if you are a clothing company, you can offer the possibility of personalizing a garment with a message or image.
2. Suggest an original idea/gift ideas for Valentine's Day.
Send your customers a catalog with original and creative gift ideas to surprise their partner. Use the button functionality of WhatsApp templates to allow your customers to download the catalog of ideas designed for Him or Her.
Valentine's Day is a perfect occasion to celebrate love in all its forms, not just romantic love. Invite your clients to take care of themselves by giving themselves a special gift.
3. Social media contest
During the Carnival festivities, you could launch a marketing campaign that enhances the concept of "celebrating in style" by showing how items from your e-commerce store can be used to create fun and stylish outfits for the holidays.
In addition, you could use the opportunity to create a social media contest, inviting customers to share their masked photos with a prize for the funniest mask and create a connection between the contest and your products.
Next, you can use this content on your social channels strategically, planning its publication based on the needs of your audience and the performance of previous posts to optimize its impact and achieve your marketing goals.
4. Create events on the evenings of the Sanremo Festival.
Use the occasion of the Sanremo Festival to create special offers and ad hoc events to attract customers' attention.
For example, if you are a restaurant, you can create a menu inspired by the songs competing at the Sanremo Festival, or offer a discount on take-out menus for those who want to enjoy dinner in front of the TV while watching the festival.
In addition, you can use your social page to create a contest related to the festival, for example, guess the winning song and win a free dinner.
In this way you can create a unique experience for your customers and create a connection between the festival and your business, increasing customer interest and participation.
5. Invite to take advantage of the latest sales or launch the new S/S collection
Use WhatsApp as a communication channel to remind your customers of the upcoming end of the sales or to give them a preview of the new spring collection.
In this way, you can create a sense of urgency and encourage customers to shop before it is too late or start buying the new spring outfits.
In addition, you can use WhatsApp to create a waiting list for popular items or to offer exclusive discounts to customers who make an early purchase.
In general, the important thing is to create a relationship with your customers and offer them interesting and personalized content. Take advantage of holidays and events to create creative and engaging marketing messages.
Monthly we will send you our tips to make the most of these days! Increase your sales by using our tips and applying them on the WhatsApp channel.
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