April is an extraordinary month for companies that want to connect with their customers through WhatsApp. There are numerous world days that offer a unique opportunity for companies to communicate effectively with their customers.
Don’t miss the chance to reach your customers more directly and effectively. Use these World Days to send marketing messages on WhatsApp and increase your sales. In the following article, you will find useful tips for creating marketing messages on WhatsApp on these days.
Here are the most important dates and events celebrated during the month of April:
1 April – International April Fools’ Day
6 April – World Sports Day
9 April – Easter
22 April – World Earth Day
25 April – Liberation Day
1. Use April Fools’ Day to engage your customer about your brand
April Fools’ Day is an unmissable occasion for marketing and social media teams to show a light, playful and ironic tone of voice on online channels.
Many brands try to engage users in an original and fun way, for example by using good-natured deception techniques. This is a unique opportunity to create engagement with online audiences.
Below are some examples of pranks launched last year by some brands on social media:
2. Share ideas for Easter
Easter is one of the most important holidays of the year, and for many it is an opportunity to connect with friends and family. This means that it is also an important time for marketers to create relevant and engaging content for their audience. One of the most important things for your customers is to feel special.
Use WhatsApp to send personalised Easter greetings messages to your customers.
If you are an ecommerce food business, share Easter cooking ideas with your customers, such as recipes, tips for preparing traditional desserts or table decoration tips. In this way, you can create an emotional connection with your audience and offer them added value.
3. Promote Easter-themed products and give away a coupon
Use Easter colours and images on your website, social media, newsletters and advertisements to create a unique Easter experience for your customers.
Promote Easter-themed products by sending images of your products or offer exclusive promotions to your customers by sending a coupon to be used as early as 10 days before Easter.
4. Present the new S/S collection
Present the new spring/summer collection to your customers in an effective and personalised way via WhatsApp. The message can include images of the main novelties, colours and trends of the moment. You can also mention any promotions or special offers related to the new collection. In this way, customers can get an idea of the new products and may be incentivised to make a purchase.
5. Come up with ideas for Easter Monday and 25 April
Many people use the days of Easter Monday and 25 April for picnics and out-of-town trips. Use your communication channels to share ideas of places to visit or activities to do in order to offer your audience added value.
If your brand sells picnic-related products, such as picnic baskets or towels, use these days to promote them. Send WhatsApp messages to your customers with special offers, share pictures on Instagram and Facebook of people picnicking with your products and create a dedicated section on your website.
You can also create a picnic-themed competition, inviting your followers to share pictures of their picnics. Offer an attractive prize such as a customised picnic hamper or an outing experience to encourage interaction with your users.
In conclusion, as you have seen, April World Days is a unique opportunity to promote your products and services by sending valuable content to your customers on important anniversaries.
We are confident that the tips we have given you in this article will help you to strengthen your market presence and retain your customers.
Keep an eye on our blog, every month we will give you tips and advice on how to make the most of the world days and give you a good opportunity to communicate with your customers via the WhatsApp channel.
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