About Spoki
Spoki is a technology solution that enables companies of all industries to develop their business on WhatsApp. The platform automates communication in the areas of marketing, sales, and customer service through the delivery of massive promotional campaigns, intelligent chatbots, and live chat, with the ability to integrate it with more than 4,000 tools.
Spoki helps companies make the most of WhatsApp, turning it into a powerful channel that enables them to increase all performance KPIs in sales, marketing and customer care.
Active Campaign as an Ideal CRM
ActiveCampaign stands out as a CRM tool because of its ability to effectively integrate customer information with marketing operations by segmenting the database based on specific behaviors, such as purchase frequency or product preferences.
With its intuitive interface and rich interaction tracking functionality, anyone with a Business can easily manage contacts and pipelines, improving customer service personalization and optimizing the entire sales cycle. In addition, through ActiveCampaign and Spoki, personalized offers can be automatically sent to customers who have viewed a product multiple times on the site but have not completed the purchase. This allows you to recover potential lost sales and increase conversion.
Active Campaign: all-in-one marketing automation platform
In the field of marketing automation, ActiveCampaign excels in its versatility and power. It offers advanced tools to create customized automation paths based on user behavior, enabling companies to send targeted messages that increase engagement and convert more effectively.
For example, after a customer downloads a pdf or takes any action on your business website, ActiveCampaign along with Spoki can send a series of automated emails that guide the customer through an informational journey, at the end of which a free consultation or any other product and service is offered. This type of automation not only saves valuable time but also increases the likelihood of conversion through targeted and continuous engagement.
Sending Massive Campaigns
ActiveCampaign with Spoki also proves to be an effective solution in supporting the sending of massive email campaigns with ease. A business can use this to launch targeted campaigns to inactive customers, sending personalized emails based on their past interests and buying behaviors, incentivizing their reactivation.
The combination of both platforms allows large volumes of emails to be handled with high deliverability, ensuring that messages effectively reach the target audience. This is critical for all Businesses that need to scale their communications quickly.
From Unidirectional to Bidirectional
The evolution from unidirectional to bidirectional integration with Spoki is a major benefit of ActiveCampaign. This implementation means that whenever a customer updates their contact preferences on Spoki, the changes are automatically reflected in ActiveCampaign. This allows not only data to be sent to Spoki, but also information to be received back, creating a more dynamic and informed workflow that further enhances marketing and customer service operations. It also ensures that communications are always relevant and based on the most up-to-date data, reducing the risk of sending irrelevant messages that could alienate users.
Embedded Chat
Finally, ActiveCampaign’s Embedded Chat feature directly integrates live chat capabilities into CRM, enabling instant communication with customers. In detail, it allows you to view all customer information in one place, understand their likelihood of closure and, based on this, take the actions you deem functional to achieve your goals. A very useful function for all departments in your business, from Sales to Customer Care.
This function is essential for maintaining continuous and timely interaction, key elements in improving customer satisfaction, accelerating the resolution of inquiries and purchase decision making, and the overall experience.
ActiveCampaign, the omnichannel solution joining Spoki
One of the most effective aspects of ActiveCampaign is its ability to create consistent and integrated omnichannel communication, connecting different marketing channels into one overall strategy. Its integration with Spoki, a vertical solution optimized for WhatsApp, is a strategic advantage for companies that want to make the most of the world’s most popular messaging platform.
Indeed, WhatsApp, with its billions of active users, has become an essential communication tool for reaching customers in a personal and direct way. By integrating ActiveCampaign with WhatsApp through Spoki, companies can leverage the best of both worlds through a modern and effective win-win strategy. The omnichannel approach not only meets customer needs for smooth, integrated communication but also increases customer satisfaction and improves conversions and sales.
Other tangible benefits include:
- Immediacy and Personalization: WhatsApp enables instant and direct communication, which is ideal for personalizing customer interaction and responding in real time;
- Increased Engagement: Messages sent via WhatsApp tend to have significantly higher open and response rates than other channels (up to 98% Read Rate, and +80% interaction);
- Analytics and Segmentation: With ActiveCampaign and Spoki, companies can analyze interactions on WhatsApp to further refine their marketing and customer service strategies.
Omnichannel Benefits
This omnichannel strategy ensures that no customer is overlooked. Whether they prefer email, text messaging or live chat, ActiveCampaign allows these relationships to be cultivated on multiple fronts, maximizing the potential of each channel. Integration with WhatsApp and Spoki, in particular, enables immediate and interactive communication, which is essential for building trust and customer loyalty.
Conclusion
Integrating ActiveCampaign with Spoki offers a number of tangible benefits that go beyond simple marketing automation. This partnership enhances the capabilities of businesses in every industry to effectively engage customers, manage complex relationships, and personalize communication in ways that were previously unattainable, with significant increases in operational efficiency.
This synergy between Spoki and ActiveCampaign not only optimizes communications but also establishes a solid foundation for sustainable growth and continued innovation, positioning companies for long-term success in today’s competitive marketplace.
Want to integrate WhatsApp Marketing into your business?
Start with a free account on Spoki and get started with your first campaigns thanks to €5 included credit.
