Spoki is the first Conversational Marketing solution that transforms the way companies communicate with their customers by integrating WhatsApp into their business. In 2023, Spoki recorded a 230% increase in its turnover, with a YoY growth of X3.
In an increasingly dynamic and competitive environment, communication needs to be as personal, direct and authentic as possible, with the aim of creating lasting and valuable relationships with its customers.
In this sense, Spoki is positioned as a cutting-edge software solution for your business, as it automates Marketing, Sales, and Customer Service, with a totally innovative and transparent pricing model.
Features that have attracted the interest of recognised international players such as ActiveCampaign, the All-In-One software leader in marketing automation, with which Spoki has formed a strategic partnership.
Here are a few examples of how the integration between the advanced functionalities of ActiveCampaign and Spoki has totally revolutionised the user experience to achieve greater results in terms of conversion, engagement, customer satisfaction and turnover.
Examples of Automations
The integration of ActiveCampaign has enabled Spoki to implement sophisticated automations acting on different levels of customer communication. These automations are configured to activate based on specific triggers such as registrations, purchases or site interactions. A concrete example is post-purchase automation, which sends customers a series of customised messages to increase retention and promote additional sales (cross-selling and up-selling).
1. Optimised Welcome Message
Spoki optimised its welcome message by integrating customisation elements based on user behaviour. The message now includes specific details relating to the interests expressed by the user while browsing the site, thanks to data collected by ActiveCampaign.
The user receives the message immediately after signing up, with a 30% increase in conversion rate within an hour of sending it. A totally data-driven approach that has significantly increased engagement and conversions.
2. Impact on your Sales Team
Using ActiveCampaign’s CRM capabilities, your sales team will have access to customised dashboards that display crucial customer data, such as purchase history and previous interactions, in real time. This allows you to prepare tailored offers and respond in a more timely, informed and strategic manner.
3. Embedded Chat
Embeddable chat, integrated directly into the Spoki website, uses ActiveCampaign widgets that allow seamless communication with visitors.
This functionality is essential for converting visitors into qualified leads through an immediate and customised dialogue based on page views and registered clicks.
4. Massive Campaigns
Your promotional campaigns will be much more effective thanks to advanced audience segmentation and mass customisation of messages. You will be able to target users based on complex behavioural data, significantly improving the ROI and ROAS of your marketing campaigns.
5. Sending Reminders
You will be able to automate the sending of reminders for customers who do not respond within a certain time period. This process is crucial for maintaining high engagement and ensuring that each lead receives the attention it needs to proceed in the sales funnel.
From an ecommerce perspective, it is crucial to increase the recovery % of abandoned shopping carts by up to 40%.
6. Sending Quotes to the Customer
The automation of sending quotes has been improved to include customisation based on specific customer data, such as past interactions and preferences. ActiveCampaign generates and sends these quotes with an accuracy and speed that would be unachievable manually, thus accelerating the sales cycle.
7. Conversion Analytics
ActiveCampaign provides Spoki with powerful analytical tools to track conversions and measure the effectiveness of different marketing tactics and strategies. Analytics allow visualisation of conversion paths, sales funnels, and campaign effectiveness in real time, thus providing vital data for ongoing optimisation.
CREDITS
Companies: Spoki.it | ActiveCampaign
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