Who is Spoki?
Spoki is a technology solution that enables companies of all industries to develop their business on WhatsApp. The platform automates communication in the areas of marketing, sales, and customer service through the delivery of massive promotional campaigns, intelligent chatbots, and live chat, with the ability to integrate it with more than 4.000 tools.
Spoki helps companies make the most of WhatsApp, turning it into a powerful channel that enables them to increase all performance KPIs in sales, marketing and customer care.
Spoki and Active Campaign: a perfect synergy
The synergy between Spoki and ActiveCampaign radically impacts your marketing strategies, transforming the way companies interact with their customers. Below, we will explore three specific use cases that demonstrate how this integration can be leveraged to improve lead generation, manage reminders effectively, and enhance all your marketing operations.
Lead Generation: UTM Tracking and Automated Welcome Message
1. Using UTMs for Analytical Tracking
Lead acquisition is critical for any business. With Spoki and ActiveCampaign, companies can use links with UTM parameters to track the origin of visitors who sign up through WhatsApp. This advanced tracking allows them to analyze the effectiveness of various campaigns and traffic sources, optimizing marketing strategies in real time.
In the practical:
Imagine an online advertising campaign that encourages users to register for a product demo via WhatsApp. Using a link with UTM parameters, each time a user registers, Spoki captures this information and sends it to ActiveCampaign, where it is analyzed. Immediately after registration, ActiveCampaign triggers an automation that sends a personalized welcome message, providing details about the demo and reinforcing the positive first impression.
Or again:
Imagine launching an advertising campaign across multiple platforms. Using UTM parameters in the URLs, you can accurately track which platform the leads are generated from. ActiveCampaign allows you to collect this data to analyze the effectiveness of each channel. For example, if a potential customer clicks on a link with UTM from Facebook and signs up through the integrated form on Spoki, ActiveCampaign can track this conversion, allowing you to assess the ROI of your Facebook campaigns.
2. Automating “Welcome Messages”
Once a new lead is acquired through Spoki, ActiveCampaign can automatically send a personalized welcome message on WhatsApp. This message could include useful information about the company or details about special offers, immediately incentivizing positive interaction and increasing the chances of conversion.
3. Reminders: reduce No-shows and increase Reservations
For services that require reservations, such as medical clinics or beauty salons, no-shows can be a costly problem. Using ActiveCampaign in integration with Spoki, you can set up automatic reminders that are sent to customers through WhatsApp. These reminder messages not only reduce no-shows but can also incentivize clients to confirm or reschedule their appointments. For example, a reminder message sent 24 hours before an appointment can significantly reduce no-shows and keep the calendar optimized.
In the practical:
A health club uses Spoki to send automatic reminders via WhatsApp a day before scheduled appointments. These messages include a link to confirm or review the appointment. Using customer responses, the center updates bookings in ActiveCampaign, ensuring that the calendar is always up-to-date. This process increases confirmations and decreases no-shows, improving operational efficiency.
Marketing: Massive Campaigns and Promo Codes
1. Massive Campaigns
ActiveCampaign allows you to launch massive email campaigns that can be supported by WhatsApp messages via Spoki for immediate follow-up. For example, after sending an email about a new product collection, a WhatsApp message can be sent to customers who opened the email, offering an exclusive embedded promo code that attracts customers’ attention and stimulates sales.
Practical Example:
A retail chain decides to promote a seasonal sale via WhatsApp. It can use ActiveCampaign to segment its audience based on past interests and sends personalized messages with promo codes through Spoki. Each message contains a unique code, which can be tracked to evaluate the effectiveness of the campaign. This not only increases the conversion rate but also provides valuable data for future marketing strategies.
2. Using Promo Codes with Analytics
Promo codes are an excellent tool for tracking the effectiveness of your marketing campaigns. ActiveCampaign allows you to track who uses promo codes and which campaigns generate the most sales. This analysis can help you further optimize your marketing strategies.
Practical Example:
When a customer sends a message through Spoki asking about a new product, this trigger can trigger ActiveCampaign to send an automated response that provides additional details or an invitation to a strategic sales demo.
3. Between Triggers and Native Actions
The integration between Spoki and ActiveCampaign also allows for triggers and native actions that automate workflows. For example, the trigger “when a message is received in Spoki” can trigger an action in ActiveCampaign, such as updating a contact or initiating a specific marketing automation. This allows immediate responsiveness to customer interactions.
Conclusion
By integrating Spoki with ActiveCampaign, companies can not only optimize their existing processes but also open up new opportunities to interact with customers in more meaningful, authentic and measurable ways. This synergy allows them to take full advantage of the capabilities of both platforms, providing a tangible competitive advantage that not only optimizes communications but also establishes a solid foundation for sustainable growth and continued innovation, positioning companies for long-term success.
Want to integrate WhatsApp Marketing into your business?
Start with the free account on Spoki and get started with your first campaigns thanks to €5 credit included.
