The month of March is a month filled with world days that provide opportunities for businesses to reach their customers through effective communications on WhatsApp.
In this article we will provide you with some useful tips on how to send marketing messages on WhatsApp to your customers during these occasions and increase sales.
Below are the dates with the most significant events this month:
March 3 – World Nature Day
March 8 – International Women’s Day
March 12 – Oscar Night
March 14 – Pi Day
March 17 – St. Patrick’s Day
March 19 – Father’s Day
March 20 – World Happiness Day
March 21 – World Poetry Day
March 22 – European Day of Artisanal Ice Cream
Here are some tips and insights for how to best use WhatsApp for your sales:
1. Present the new S/S collection
Present the new spring/summer collection to your customers in an effective and personalized way via WhatsApp. The message can include images of the main new items, colors and trends of the moment. You can also mention any promotions or special offers related to the new collection. This way, customers can get an idea of the new products and may be incentivized to make a purchase.
2. Suggest a gift idea for Father’s Day.
March 19 is the day dedicated to fathers. For this occasion, offering personalized gift ideas for dad or experiences to share with him is a creative and unique way to celebrate this special day.
In addition, you could create a personalized card to give to your customers or launch a lead generation campaign, in which gift cards are offered to those who leave their contact information, is another idea to increase your customer base.
3. Show your commitment to important social issues
Give a free gift or gadget to your customers who buy from your site on International Women’s Day on March 8, making them feel special.
On this holiday, you can place a banner on your site (perhaps yellow, like the symbolic color of this holiday) inserting a special offer that catches the attention of visitors or share your support for a cause against violence against women. Donating a portion of that day’s revenue shows that your company cares about important social issues.
Both are great opportunities that will help engage your customers and create a positive image of your company on International Women’s Day.
4. Create events for St. Patrick’s Day.
Use the occasion of St. Patrick’s Day (beer festival) to create special offers and ad hoc events inviting your customers to participate. If you are in the food and beverage industry, create a special menu inspired by Irish culinary traditions, or offer discounts or special packages for customers who book a table during St. Patrick’s Day.
5. Discount on the occasion of happiness day
Use WhatsApp as a communication channel to celebrate with your customers on March 20. It is a special day when the whole world celebrates happiness and the importance of personal and social well-being.
Offer an opportunity to make them even happier by sending them an exclusive promotion just for that day!
As you may have noticed, World March Days offers many opportunities to promote products and services and to send valuable content to customers by taking advantage of the opportunity to celebrate important anniversaries.
These are simple tips that will help you strengthen your market presence and build customer loyalty!
We will send you monthly tips on how to make the most of these days by communicating with your customers via the WhatsApp channel. Check out our Spoki platform!
