October presents itself as an extraordinary month to boost sales and increase your brand visibility, thanks to a series of holidays and world days during this period.
In this article, we offer innovative ideas for creating targeted WhatsApp messages to your customers, making the most of these special occasions.
Below, we present a list of the most relevant dates and events that are celebrated during the month of October:
1 October: International Coffee Day
2 October: Grandparents’ Day
4 October: World Animal Day
5 October: World Teachers’ Day
6 October: World Smile Day (1st Friday of the month)
10 October: World Mental Health Day
16 October: World Food Day
25 October: World Pasta Day
31 October: Halloween
The entire month of October is dedicated to breast cancer prevention.
1. Prepare the ground for Black Friday
Communicating early access to Black Friday promotions to WhatsApp subscribers will make them feel special and enhance their loyalty.
In addition, suggesting that they start exploring the e-commerce site to create a wish list will trigger their engagement and anticipate their shopping enthusiasm.
The clear promise of exclusive offers and ongoing promotion via WhatsApp will keep customers engaged and interested as Black Friday approaches.
2. Grandparents’ Day
Grandparents’ Day is an ideal opportunity to offer customers a selection of gifts specially designed for this special occasion.
By inviting customers to browse a dedicated catalogue (which you can send directly in a WhatsApp message), you offer them a range of options to express their affection for their grandparents.
In addition, highlighting the attention to detail and the possibility of customisation of gifts can make the offer even more appealing to customers.
3. World Food Day/ Pasta
World Food Day is the perfect opportunity to demonstrate your commitment to healthy food and invite customers to share this passion. By offering a special menu, sharing recipes and nutritional advice, you show that your brand is an ally in promoting a healthy lifestyle.
Furthermore, using WhatsApp to communicate with customers allows them to interact directly with your restaurant or food business, creating a stronger bond between you and your customers.
4. Halloween
The strategy for Halloween is based on the enthusiasm and active participation of customers.
A nice idea is to run a ‘Trick or Treat’ promotion offering a mystery discount or a surprise gift to encourage purchases on the website.
You can then invite your customers to visit your e-commerce site on Halloween and use the promotional code ‘TRICKORTREAT’ at the time of payment. This way they will receive a mystery discount on their purchase or a surprise gift!
5. Breast Cancer Prevention
Send a WhatsApp message to your customers involving them in the cause of breast cancer prevention during the purchase process on your site.
You can inform them that you will donate a portion of your October sales to a specific association that does research in the area of breast cancer prevention.
You can also give the option directly in the shopping cart to add an additional donation for those who wish to do so.
This initiative, communicated via WhatsApp, combines discounts with charitable efforts, encouraging customers to contribute significantly to the cause while shopping.
In conclusion, as you can see, the October World Days are a unique opportunity to promote your products and services by sending valuable content to your customers on important occasions.
We’re sure these ideas will help you create engaging and original WhatsApp campaigns.
Remember that with Spoki you can easily send mass WhatsApp messages to reach your customers quickly and efficiently.
Keep an eye on our blog, every month we will give you tips and advice on how to make the most of world days and give you a good opportunity to communicate with your customers via the WhatsApp channel.
If you haven’t already done so, discover our Spoki platform! Register and test its features now, it’s free!
