September presents itself as an extraordinary month to boost sales and increase your brand visibility, thanks to a series of holidays and world days during this period.
In this article, we offer innovative ideas for creating targeted WhatsApp messages to your customers, making the most of these special occasions.
Below, we present a list of the most relevant dates and events that take place during the month of September:
5 September: International Day of Charity
15 September: First day of school
21 September: International Day of Peace
22 September : Start of autumn new collections and car-free day
27 September: World Tourism Day
1. Return to normality
After the summer and holidays, September is often seen as a time to resume regular activities.
You can take advantage of this mindset by creating marketing campaigns that emphasise ‘recharging’ or ‘restarting’. For example, by sending weekly messages to VIP customers, you could offer a ‘Back to Reality’ sale with discounts on products that help people return to their daily routines, linked to your products/services.
2. Back to school / work
Going back to the office/school is a special time of the year.
You can send WhatsApp messages to communicate your proposals for packages for students, teachers or professionals who are returning to the office, including useful tips on how to cope with the return with peace of mind.
You could offer valuable content related to this topic, such as tips for better study organisation, recipes for healthy school lunches, advice on dealing with school stress, etc.
3. Presenting the new Autumn/Winter collection
Autumn brings with it a sense of novelty and change. Use WhatsApp to present your new product collections.
You can send messages with exclusive previews of the new product lines, combining a pdf file with the catalogue.
You can also share tips on how to make the change of season in your home, wardrobe, beauty rituals, etc., related to the products you sell.
4. Propose travel itineraries
Create a virtual experience via WhatsApp to celebrate World Tourism Day.
Send your customers a virtual travel route with evocative pictures, interesting facts and useful tips on different tourist destinations. You can also organise a series of tourism-related quizzes or puzzles, offering discounts or special prizes for those who answer correctly.
5. Car-free day
If your ecommerce business has a strong ecological orientation, you could encourage your contacts to participate in this day by offering a free gift to those who reach your store/location by a mode other than car (bike, scooter, …)
In conclusion, as you have seen, World September Days are a unique opportunity to promote your products and services by sending valuable content to your customers on important occasions.
We’re sure these ideas will help you create engaging and original WhatsApp campaigns.
Remember that with Spoki you can easily send mass WhatsApp messages to reach your customers quickly and efficiently.
Keep an eye on our blog, every month we will give you tips and tricks to make the most of the world days and give you a good opportunity to communicate with your customers via the WhatsApp channel.
If you haven’t already done so, discover our Spoki platform! Register now and test its features, it’s free!
