In an increasingly competitive market, businesses need to leverage the latest technologies to improve operational efficiency and increase sales. Spoki introduces new features that can help businesses achieve extraordinary results through communication automation on WhatsApp. Let's examine these innovations in detail.
Create Carousel Templates
One of the most interesting new features is the ability to send up to ten images or videos in Template Carousel format directly into WhatsApp chat. This format allows your customers to scroll horizontally through content, enhancing interactivity and user experience. Each slide can include up to two buttons with links or text, thus guiding customers to the most beneficial actions for your business.
Benefits of Carousel Templates:
- Augmented interaction: The ability to scroll through images or videos keeps customers' attention high.
- Targeted actions: Additional buttons facilitate actions such as making a direct purchase or requesting more information.
- Versatility: Ideal for presenting new products, special promotions or telling brand stories.
For more details on how to create Carousel Templates, see this guide.
Automations of Conversational Commerce
Sales automation on WhatsApp becomes even more powerful with the introduction of specific triggers for Conversational Commerce. You can set up automations based on four different types of triggers:
- Message order received
- Message about a product received
- Successful payment
- Payment in error
These automated triggers allow you to respond immediately to customers, improving operational efficiency and increasing the likelihood of conversion.
Use of Automation Triggers:
- Order received: Automatically sends an order confirmation message, increasing customer confidence.
- Specific product: Automatically respond to requests on specific products, reducing wait times.
- Payment: Immediately confirm successful payments or report errors, improving transaction management.
For more details on automation triggers, see this guide.
Conversational Marketing Funnel on Shopify
Another important new feature is Spoki's integration with Shopify, which allows you to create conversational marketing funnels directly on the ecommerce platform. This means you can automate the sending of WhatsApp messages through automations created on Shopify, improving the personalization and effectiveness of your marketing campaigns.
Benefits of Integration with Shopify:
- Powerful automations: Leverage Shopify's automations to send targeted messages on WhatsApp.
- Personalization: Customize messages based on customer actions on your site.
- Efficiency: Reduce the time and effort required to manage marketing campaigns.
For more details on how to create a marketing funnel on Shopify, check out this guide.
Step "Start Automation"
With the new "Start Automation" feature, you have the ability to create increasingly complex automation chains. This feature allows you to further customize your communication, increasing the likelihood of achieving your company's goals and simplifying the construction of automations.
Examples of Usage:
- Sequential campaigns: Send a series of messages programmed to follow the customer's path.
- Automatic responses: Create automatic responses based on customer interactions.
- Multi-channel integration: Connect WhatsApp automations with other platforms and marketing tools.
For more details on how to use the "Start Automation" step, see this guide.
Report Tickets
To improve customer service, Spoki provides the ability to view detailed reports on support tickets. These reports can be filtered by period and category, allowing you to view and analyze the status of tickets by various parameters such as category, status, priority, and average time to close.
Benefits of Report Tickets:
- Detailed analysis: Get a clear view of your support team's performance.
- Continuous improvement: Identifies areas for improvement to optimize customer service.
- Efficient management: Organize and manage service requests more effectively.
For more details on how to view ticket reports, see this guide.
Implementation and Benefits
Implementing these new Spoki features may seem challenging, but the long-term benefits far outweigh the initial efforts. Here are some practical suggestions for getting started:
- Team Training: Make sure your team is well trained on the use of the new features.
- Testing and Optimization: Start with a testing phase to understand which strategies work best for your business.
- Monitoring and Analysis: Use reports and analysis to monitor results and make continuous improvements.
Conclusion
Spoki's new features provide a unique opportunity to automate sales and improve the efficiency of your business operations. With Carousel Templates, Conversational Commerce automations, marketing funnels on Shopify, automation steps, and report tickets, you can increase your sales by up to 30 percent and deliver exceptional customer service.
Make the most of these innovations to transform your business and reach new levels of success.
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