The month of February offers several occasions to use WhatsApp as a marketing tool, e.g. Valentine’s Day, Carnival and the Sanremo Festival. In this article, we will provide you with some tips on how to send marketing messages on WhatsApp to your customers during these occasions and increase sales.
Below are the dates with the most significant events this month, including holidays, world days, etc. so that you can be ready to take advantage of them and draw customers’ attention to your products.
4 – World Cancer Day
7 – Sanremo Festival (7 to 11)
10 – Day of Remembrance (Foibe victims)
14 – Valentine’s Day
17 – International Cat Day
21 – Carnival (Shrove Tuesday)
Here are some tips and hints on how to make the best use of WhatsApp for your sales:
1. Offer product customisation
Customers like to feel unique and special. Offer them the opportunity to personalise their purchases, e.g. with their name or a special message.
For example, if you are a jewellery company, you could offer to engrave your partner’s name on a ring or bracelet. Or, if you are a clothing company, you can offer the possibility of personalising an item with a message or image.
2. Suggest an original idea/gift ideas for Valentine’s Day
Send your customers a catalogue with original and creative gift ideas to surprise their partner. Use the button functionality of WhatsApp templates to allow your customers to download the catalogue of ideas for him or her.
Valentine’s Day is a perfect occasion to celebrate love in all its forms, not just romantic love. Invite your customers to take care of themselves by giving them a special gift.
3. Contest on social media
During the Carnival festivities, you could launch a marketing campaign that enhances the concept of ‘celebrating in style’ by showing how items from your e-commerce store can be used to create fun and stylish outfits for the festivities.
You could also use the opportunity to create a social media competition, inviting customers to share their masked photos with a prize for the funniest mask and create a connection between the competition and your products.
You can then use this content on your social channels in a strategic way, planning its publication according to the needs of your audience and the performance of previous posts in order to optimise its impact and achieve your marketing goals.
4. Create events on the evenings of the Sanremo Festival
Use the occasion of the Sanremo Festival to create special offers and ad hoc events to attract customers’ attention.
For example, if you are a restaurant, you can create a menu inspired by the songs competing at the Sanremo Festival, or offer a discount on take-away menus for those who want to enjoy dinner in front of the TV while watching the festival.
In addition, you can use your social page to create a competition related to the festival, for example, guess the winning song and win a free dinner.
In this way you can create a unique experience for your customers and create a connection between the festival and your business, increasing customer interest and participation.
5. Invite them to take advantage of the last sales or launch the new S/S collection
Use WhatsApp as a communication channel to remind your customers of the upcoming end of sales or to preview the new spring collection.
In this way, you can create a sense of urgency and encourage customers to shop before it is too late or start buying the new spring outfits.
In addition, you can use WhatsApp to create a waiting list for popular items or to offer exclusive discounts to customers who make an early purchase.
In general, the important thing is to create a relationship with your customers and offer them interesting and personalised content. Take advantage of holidays and events to create creative and engaging marketing messages.
Monthly we will send you our tips for making the most of these days! Increase your sales by using our tips and applying them on the WhatsApp channel. Discover our Spoki platform!
