Quiz Patente – Guida e Vai: Innovation in Automotive Training with WhatsApp and Spoki

Quiz Patente – Guida e Vai: Innovation in Automotive Training with WhatsApp and Spoki

Context

Guida e Vai, the first franchise in Italy dedicated to driving school services, with a network of more than 500 affiliates, faced the challenge of improving communication with a young target audience and optimizing the process of recovering lost users. The partnership with Spoki and the adoption of WhatsApp as the main communication channel marked a significant turning point toward achieving business goals.

Case Study

The main challenge for Guida e Vai was to recover the high number of users lost during lead generation campaigns, particularly accentuated by the young age of its target audience. The solution was found in the use of WhatsApp through Spoki, which allowed automated messages to be sent to inform the user about an operator’s upcoming contact and to send a link to make a new appointment if there was no response. This approach significantly improved the effectiveness of communication.

Integration with the Spoki platform enabled the creation of automations for sending messages that reminded users of the delivery of the interactive manual, reducing second passes by couriers and storage costs. Special focus was placed on the zero-interest financing project aimed at young license aspirants, which saw the implementation of customized template messages to stimulate interest and facilitate the finalization of financing.

Implementation and Integration

Through targeted strategies and the adoption of advanced technologies, Guida e Vai has personalized after-sales interaction, improving brand perception and customer loyalty. Effective communication through WhatsApp significantly reduced inventory costs and improved engagement of the young target audience by fostering direct and immediate communication.

Goals Achieved

• Recovery of more than 30% of lost users through the use of chat automation;
• 20% of contacts re-contacted through Spoki finalized the application;
• reduced inventory costs by 40% through the automated sending of reminders for the delivery of educational materials.

Conclusion

The synergy between Guida e Vai and Spoki, with the strategic use of WhatsApp, has produced remarkable results in terms of user recovery, communication efficiency, and reduced operating costs. This success case highlights how technological innovation and a customer-centric approach can effectively address the needs of an ever-changing market such as automotive training.