Since 2018, it has been possible for medium to large companies to interact with their customers through WhatsApp thanks to the use of the official APIs released by WhatsApp. We at Spoki have built a platform that allows for user interaction, integration with automation systems and the ability to create and activate autonomous automations within the platform, thus enabling automatic dialogue with the user.
Italy and digital: how the consumption of web services increases in 2020
More and more Italians are connecting to the Internet every day.According to the report Global Digital Report 2021 published by We Are Social In 2020 alone, the number of Italians who accessed the Internet for the first time was about a million. This growth, amounting to 2 percent, made the 50 million Italian users connected.
More and more users every day are accessing web services for the first time, but more and more people are using web services in their daily lives.Data consumption is mainly due to ease of access: the 97% of users access internet services via smartphones while 3 out of 4 people use desktops and laptops. The web is increasingly becoming a must-have commodity. The Global Digital 2021 report highlights how much web time has also increased: on average a user uses 6 hours a day internet including two hours on social networks.The latter, in 2020 alone, saw a 6 percent increase in enrollment.This is because connecting to the Internet gives the opportunity to enjoy a variety of content: think music, games, social, apps in general, and messaging apps.
WhatsApp is the second most used App in Italy.
- That more and more people are connected and for longer;
- That eCommerce is growing more and more;
- That The vast majority of users access the Internet via smartphones;
- The second most used platform is messaging.
Another figure (this time encouraging) is the increase in sales recorded by eCommerce: in Italy we spent 24 percent more than in 2019 in the macro-world of consumer goods . More than 33 million Italians purchased products on the web for an annual spending amount of about $625.
Integrating WhatsApp for your communication becomes essential.
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