January is the first month of the year, the month of good intentions and new goals for the new year. In this article, we want to give you 5 tips to increase sales by effectively promoting your products and services through the creation of content and campaigns, following specific timelines.
In fact, it is a good idea to define a monthly e-commerce calendar with the most significant dates, including holidays, world days, events, etc. to be used to draw customers’ attention to your products.
Below we suggest the most significant dates for the month of January and some tips to put in place:
1 – New Year’s Day
5 – Winter sales
6 – Epiphany
17 – World Pizza Day and Blue Monday (saddest day of the year)
Taking advantage of these days to awaken the interest of your customers at the right time and in the right way is crucial to push them to make a purchase.
Here are our tips:
1. Anticipate sales for VIP customers
It often happens that you focus on acquiring new customers, forgetting to retain existing customers. This is very important, because they are the lifeblood of your business.
Make them feel special by giving them priority access to sale purchases. This way they will have more choice when shopping.
2. Communicate the discount on the day it starts
As the sales period has a long duration, our advice is to communicate the balance percentages applied on the day of the start – so as not to have the ‘I’m waiting for the discount to increase’ effect.
Once you have defined the balance percentages, plan your campaigns by setting the message to be sent and the day and time of sending.
3. Send catalogues and product photos
Customers need clarity and displaying products can help increase the rate of interest and interaction. The advice is therefore to use clear sentences and immediate slogans.
Show in photos, a glimpse of the discounted products (insert original price and discounted price). Our advice is to use the photos you take for social, also in your messages, to make communication more uniform.
4. Create a contest that engages the customer
Especially for days like Blue Monday and World Pizza Day, creating contests is a great strategy to help your brand get noticed and increase engagement.
Below are some examples of the most commonly used contests:
- offer a giveaway if the user simply mentions their purchase on social media by tagging your brand;
- asking users to add a like to your post, follow the page, as well as post comments related to the topic or tag a friend to receive a giveaway;
- offer a free coupon/service to those who perform the requested actions and receive the most likes, such as:“You also participate in our Contest (indicate the start and end date): post on your social your photo of the purchased product/service and tag the brand. We will share your photo on the brand’s official page and, the post that gets the most Likes, will win a card worth XX.00 Euros to be used by XX.”
5. Offer free shipping or giveaways
On these special days you can leverage, for example, the sense of sadness generated by Blue Monday to offer yourself a reason for joy such as a free gift on a minimum purchase or free shipping.
Below is an example of a 2019 KIKO campaign:
As you can see, there are many different ways that companies, using cues about specific days in the calendar, can engage their customers and acquire new ones.
On a monthly basis, we will send you our tips for making the most of these days!
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