Increasing bookings, optimizing appointment management, improving customer service-that's how Spoki's WhatsApp Marketing can provide help to the professional practice sector, with a versatile solution that can be adapted to different areas.
One example is Studio Vassallo in Salerno, the largest dental center in Campania, which stands out for its recognized quality in service and technological innovation.
Through the integration of WhatsApp with Spoki and consulting with partner agency DNA Creatives, the firm has found an answer not only to the need for more bookings, but also for optimization in appointment management and customer service.
Again, Spoki with WhatsApp has been an excellent alternative to email marketing and saturated traditional communication channels.
With the help of Spoki's partneragency DNA Creative, Studio Vassallo has embarked on a marketing journey involving several points of contact with historical and potential clients:
- Start campaigns with massive, automated messages through WhatsApp with Spoki;
- Contact flow management, with CRM and Customer Care activities such as responding to different inquiries in real time;
- Send appointment reminders with the professional firm;
- Collection of reviews through the use of ticketing.
Through these actions, during theOctober - December 2023 quarter, Studio Vassallo achieved 90% read rates of communications via WhatsApp, with more than 4,500 messages opened, read and interacted with by recipients.
All of this contributed to a34 percent increase in appointments, from 300 to 400 bookings per month, demonstrating Spoki's effectiveness in improving patient interaction and streamlining processes for these use cases as well.
Budget invested for the management of Spoki? Only 200 € per month.
The Goals of the Vassallo Studio
The initial goal was to increase the quality of contacts acquired so that they could be turned into bookings. Not only that, the company aimed to improve customer service management through a direct and personal channel in order to reduce the workload of the call center.
Optimizations then translated into increased appointments and sales-these are just some of the milestones that Spoki with WhatsApp achieves in all areas where it is used.
The integration of Spoki into Marketing Strategy.
Integrating Spoki into already established marketing flows was easy. Its versatility allowed it to adapt easily in just a few steps.
After registering via any of the various platforms (website, landing page, Facebook or Google forms), prospects receive an automatic WhatsApp message requesting their preferred time to be contacted.
This not only provides immediate information about the level of interest, but also helps to prioritize calls, establish a direct and convenient communication channel over traditional email, and increase customer satisfaction through timely and personalized response.
In essence, by sending automated WhatsApp messages with Spoki, the practice was able to send reminders, confirm appointments, and answer patients' questions, all with an investment of only €200 per month.
Using the Spoki platform creatively, the company initiated a flow of requesting reviews via WhatsApp by employing the ticketing feature. A great practice to increase social proof, reputation and consideration of the company.
Results achieved with Spoki's WhatsApp Marketing.
The results achieved by Studio Vassallo through the integration of Spoki have been outstanding:
- 34% increase in bookings over 3 months;
- 90% read rate for WhatsApp messages compared to 20% for email;
- Immediate interaction with patients, who expressed appreciation for the speed and efficiency of communication;
- Customer satisfaction rated with a score of 9 out of 10.
- Flexibility and efficiency in an area where other alternatives had failed to produce results.
- Increased call center efficiency, freed from non-productive contacts;
- Improving customer relationship, customer care management.
Spoki, a versatile solution for professional firms
Technological innovation and personalization of communication are the winning keys for any company in any market. This is why it is essential to adopt flexible and versatile solutions such as Spoki with WhatsApp.
WhatsApp, with open rates close to 100 percent, emerges as an effective marketing tool that creates immediate contact with customers. With WhatsApp Marketing, companies have a unique opportunity to stand out through massive automated messaging, optimized customer flow management with a dedicated CRM, and exclusive support to retain your audience. These strategies are cross-sectoral and adapt to various industries, as WhatsApp's integration with Spoki allows for business development in different industries.
CREDITS
Company: Studio Vassallo
Agency: DNA Creative Agency
We specialize in digital strategies for acquiring customers online. At DNA Creative, we strive to maximize the effectiveness of businesses, entrepreneurs and freelancers by leveraging the most innovative technologies and effective digital strategies for customer acquisition and business process automation.
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